Pink Ribbons, Inc. – A Closer Look at Breast Cancer Marketing

By Rachel Walden |

With all of the criticism of Komen’s defunding of Planned Parenthood last week, many people are starting to take a more critical look at the organization and its pink ribbon campaigns, asking how much good is really being done for women in breast cancer prevention, research, and treatment.

The timing seems perfect, then, for showings of “Pink Ribbons, Inc.,” a documentary film directed by Léa Pool that takes on corporate pink ribbon campaigns, pinkwashing, and what really happens as a result of this cause-related marketing.

Variety called the film “indignant and subversive,” saying it:

resoundingly pops the shiny pink balloon of the breast cancer movement/industry, debunking the ‘comfortable lies’ and corporate double-talk that permeate the massive and thus-far-ineffectual campaign against a disease that claims nearly 60,000 lives each year in North America alone.

Based on the trailer (below), I’m really looking forward to seeing it.

The film premiered at the Toronto International Film Festival last fall, and will be shown in several U.S. cities over the coming weeks and months, including San Francisco, D.C., Madison, and Nashville. It also opened in Canadian theaters last week.

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