Jean Kilbourne

Jean Kilbourne is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising.

In the late 1960s, she began her exploration of the connection between advertising and several public health issues — including violence against women, eating disorders and addiction — and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs.

She is the creator of the renowned “Killing Us Softly: Advertising’s Image of Women” film series (and several other films) and the author of the award-winning book “Can’t Buy My Love: How Advertising Changes the Way We Think and Feel,” and “So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.”