Richfield Street-based American Concrete had a new billboard erected Monday on West Avenue. Over the image of a wrapped gift, the solicitous catchline, “Wife need new shoes?” is accompanied by the American Concrete logo and a greeting, “Happy Holidays.”
YWCA Executive Director Kathleen Granchelli and a representative of Big Brothers Big Sisters have spoken to the mayor about the billboard, but company owner Kevin McCabe defended the billboard, claiming that because his wife is OK with it, and his sister-in-law conceived of the ad, well, it must be funny.
Granchelli would like McCabe to think about the message it imparts to others, but he’s not budging.
“I think the mainstream understands it,” he said. “It’s unfortunate that some people are reading much more into it than they should.”
News Without Context: News reports have probed every angle in the Stacy Peterson disappearance and how her husband became the prime suspect. But when Anne Glauber tried to persuade media producers to interview a domestic violence advocate, there were no takers. Read Glauber’s story at Women’s eNews.
Affordable Family Planning: Noting the drastic increase in the cost of prescription contraceptives at college health centers, The New York Times advocates for legislation that would make university health centers and safety-net clinics eligible for the discount again. Rachel wrote about the legislation earlier this month.
Unilever Ditches Self Esteem as a Marketing Concept: Because there’s always good ol’ misogyny to promote instead. Lucinda Marshall plays the Unilever games so you don’t have to.
“Study: Feminists Are Better Mates”: You knew this already, but it’s still nice to see that headline in the Chicago Tribune. Judy Peres summarizes the study by Laurie Rudman of Rutgers University and graduate student Julie Phelan:
The results, appearing in the online edition of the peer-reviewed journal Sex Roles, show that for both women and men there was a benefit to having a feminist partner. Feminist women were also more likely than others to be in a romantic relationship.
“If you’re a woman paired with a male feminist,” said Rudman, “you have a healthier relationship across the board” — better in terms of relationship quality, equality, stability and sexual satisfaction.
“And men paired with female feminists have greater sexual satisfaction and greater relationship stability,” she said. “So, [there were] higher scores on two of the four dimensions, with no difference on the other two.”
Princess Power: Disney’s $4 billion Princess empire is expanding its line of products to appeal to middle-class women. “There’s actually an entire line of Princess wedding dresses (in case you’re more of a Cinderella) with matching jewelry and tiaras. Sleepwear and housewares are next,” reports Newsweek. “Disney is also updating some classic narratives to make the protagonists more empowered, which may appeal to women who have kissed a few frogs.”
From the Files of Offbeat News: For your sophisticated environmentally conscious amusement, there’s now a site that promotes CheatNeutral (thanks, Kiki!).